In Sofia on September 9, 2011 with an action in front of the Ministry of Health "Open Youth" will launch its largest campaign to prevent alcohol abuse and subsequent driving. The action to be held from 10:00 to 18:00 in partnership with RZI Sofia is the first out of ten consecutive ones within the campaign "Choose your way". After Sofia the campaign will visit Pernik (12 September), Vidin (15 September), Montana (18 September), Vratsa (21 September), Blagoevgrad (24 September), Kyustendil (27 September), Pazardjik (30 September), Karzhdali (03 October) and Haskovo (06 October).

"Choose your way" aims to inform the young people in Bulgaria, how they can improve their quality of life and the atmosphere in the local community by organizing preventive voluntary initiatives, aimed at reducing alcohol abuse, drug use, driving risks and risk of AIDS. Through the campaign will be presented an example of such socially useful activity directed at reducing alcohol abuse and subsequent driving. Within this activity, participants can use free of charge:
• alco-simulator that will visualize personal results of simulated sober driving and of one under the influence of alcohol;
• alcogoggles that simulate human behavior under the influence of alcohol with different concentration of the alcohol in the blood (e.g. between 0.7 and 1 promiles, between 1.2 and 1.5 promiles, and between 1.7 and 2 promiles).

Within the campaign, for the first time in Bulgaria, citizens can see themselves how they will look after computer-simulated accident resulting from alcohol abuse, called "Fatal Reflections". The last generates customized multimedia presentation in the form of news involving a group of actors whose digital photos were taken and they were given roles in an accident with a vehicle. The simulation creates a "top" story, which describes the incident as a result of alcohol abuse and puts participants in the center of the situation. The result engages the audience in a discussion about the real consequences of alcohol abuse.

"Choose your way" is part of the "Open Youth" project "Volunteer! ... through road safety", which is the only approved project for Bulgaria within the European Union initiative "European Year of Volunteering 2011". Project partners are the Ministry of Health, Municipality Gramada, Sebaction and TOP-25.